During the Fast Textile fair, visitors will have the opportunity to take part in workshops specially selected for handicraft brands organized by Huuft. The speakers will reveal the secrets of running a business in the textile industry. Trainings over the three days of the fair will tell us, among other things, about the most common mistakes made when creating a company and how to avoid such mistakes. The speakers will also give you invaluable advice on how to manage your company and how to promote yourself on the textile market. Find out how to smoothly enter the business.
We invite you to sign up for training for PLN 0, there are 15 places available for one training.
The training will take place in Hall C at stand C1.120
https://huuft.com/product/4979/
Conference Schedule
11:00–12:00 Beliefs in the Creative Industry
How beliefs influence business.
How are they formed?
Common beliefs in the industry.
Methods for changing beliefs.
Host: Magda Sławska
12:30–13:30 How to Set Goals?
The difference between a New Year’s resolution and a goal.
5 steps to setting an achievable goal.
Staying motivated in pursuit of a goal.
Host: Magda Sławska
14:00–16:00 Brand Strategy – 8 Steps to Build a Cohesive Image by Breaking Down the Company Strategy
Why is a company/brand strategy important?
What should a company/brand strategy include?
Company mission, tagline – what are they and why are they worth remembering?
The ideal client – does one exist?
Logo and colors – why do they have such an impact on strategy and a cohesive online image?
Company/brand strategy vs. social media strategy.
Pricing and strategy – how to price your products.
Productivity and delegation vs. business strategy – how do they affect business operations and is it important to include them in strategic planning?
Host: Magda Minoga
11:00-12:00 Beliefs in the creative industry
How do beliefs affect business?
How are they formed?
Typical beliefs in the industry.
Ways to change beliefs.
Presenter: Magda Sławska
12:30-13:30 How to build the foundations of a business?
Business mission.
Business vision.
Business code.
Customer service – saying no.
Presenter: Magda Sławska
14:00 – 16:00 Brand strategy – 8 steps to building a coherent image, by breaking down the company’s strategy into prime factors.
Why is the company/brand strategy important?
What should the company/brand strategy include?
Company mission, motto – what is it, why is it worth remembering?
The ideal client, does such a person exist?
Logo and colors – why do they have such an impact on the strategy and coherent image on the web.
Company/brand strategy and social media strategy?
Price vs. Strategy – How to Price Your Products.
Productivity and Delegation vs. Company Strategy – What Influence Does It Have on the Company’s Functioning and Is It Important to Include It in Your Activities?
Presenter: Magda Minoga
A few words about our presenters
Hi, I’m Magdalena Sławska and I’m a Creative Business Coach, trainer and business psychologist. I conduct coaching sessions, business consultations and trainings that help my clients take their businesses to the next level. I work with enterprising women who want to earn more, have more time and scale their business.
I teach creative industry professionals how to build partnerships with clients, price their work well, create effective offers or sales.”
Hi, my name is Magda Minoga and I strongly support women who are building their own handmade brands, clothing brands and more. I help small businesses go beyond the walls of their bedrooms, crossing all limitations (including internal ones). I have over 13 years of experience in business. I have created three brands: HUUFT, Przeszyj To Sam and the Pokochaj Rękodzieło portal. I am strongly developing my personal brand, thanks to which you can get support when establishing, for example, a brand strategy, price strategy or social media strategy. Each of them helps you fulfill your dreams of your own, unique products, of brands tailored like a good jacket. I have worked in service departments, conducted marketing activities, implemented products on the market. I have acted as a photo editor, graphic designer and even co-created books. I am a business coach and mentor. As you can see, I have extensive experience, which I will be happy to share with you. My mission is to support women at every stage of creating their own brand and fulfilling their dreams.
